Your online marketing presence needs to position your firm and services as the right fit for potential customers who are browsing and ultimately buying. Are you ready?
Is your construction marketing strategy producing the leads, sales, and revenue like you want?
If not, it’s likely because you’re relying on the way business used to be done. Things have changed. Commercial and residential shoppers now go online to find a construction professional. That means that your online marketing presence needs to position your firm and services as the right fit for those potential customers looking to buy.
Getting found online by search engines starts with having a lead generating website. For commercial contractors, prospects will likely gravitate toward your industry specialty and portfolio or case study pages. For residential contractors, you’ll be in people’s homes — a very personal space — and they’ll be most interested in testimonials and online reviews.
Our construction & real estate clients have included:
By prioritizing your marketing initiatives, we can focus on what’s going to market your construction business effectively.
Like a blueprint of a house, we will help you map out a strategic marketing plan that goes beyond just a good looking website design. It needs to encompass a holistic approach that includes a robust content marketing solution that positions you as the “best choice.”
The way we do this is by first getting to know you, your business, what makes your model unique, and your services valuable in your clients’ minds and hearts. We do this through a process we have perfected over the last 20 years. From there, we craft a marketing plan and manage its execution from start to finish. We’ll work with your existing software or select the right construction CRM to manage your contacts, leads, and projects, and tie them together with your digital marketing initiatives and proposals.
We also know that you’re busy and that marketing may be the last thing on your list of to-dos. Not because you don’t see the value, but because you just lack the time or perhaps some of the latest know-how. That’s where we come in.
As your chief marketing officer, we wrap our head and hands around all of the things that fall under the marketing umbrella — brand management, email marketing, social media marketing, video and content creation, and more. Imagine how much extra time you and your team will have in your day to focus on what you do best. And with our regularly scheduled meetings, be them virtual or in-person, you’ll know where things stand every step of the way.
Just like you, we run a tight ship. Budgets and schedules are critical to a successful project.
That’s why we have invested in industry-specific technology that helps us operate efficiently and effectively. One of our tools of the trade is our project management cloud-based system. Since it’s accessible over the Internet, it’s a great collaborative tool that we invite our clients to use.
Additionally, our content marketing dashboard lets you know where projects and responsibilities stand in real-time. But don’t worry, we won’t have you just relying on technology. Our team is a personable crew that knows that the way to a great working relationship is through personalized communication.
Our clients regularly credit us with being accessible and feeling like they are our only client. This testimonial tells us we’re doing things the right way.
At Incite Creative, we’ve worked with commercial construction companies, local home builders, remodeling companies, and many in the trades such as electrical contractors. We understand your industry and welcome the opportunity to get to know you and your business. Together, we can drive traffic away from your competition and to your front door.
We welcome the opportunity to build a marketing strategy for your construction or real estate firm so that you can continue to thrive.
When we engaged Incite, we needed an organized, customer-oriented marketing plan and we needed execution. They stepped right up, learned our business, and really gave form and substance to our marketing efforts. We have come not only to value and depend on Incite Creative but to really love them as part of our team. We have seen more inquiries, more traffic to our website, greater brand recognition, and really great results in building customer loyalty and retention. We really didn’t know what we were doing when we found Incite or what to expect. We are so lucky that we did find them. Dina – and everyone at Incite – has been awesome.
