Pioneering fractional CMO firm Incite Creative, Inc., marks its 25th anniversary this month. Founded in 2000, the firm was among the first to introduce the fractional Chief Marketing Officer model, helping define a new approach to marketing leadership.
“As marketing’s role in driving business growth continues to evolve, companies need strategic leadership more than ever,” says Dina Wasmer, President of Incite Creative. “Our team brings over 50 years of combined experience to help companies at every stage of growth navigate everything from comprehensive strategy and brand management to creative execution and performance analytics. When we transitioned our original services and introduced our fractional model in 2010, we weren’t just offering part-time CMO services — we were providing a complete marketing leadership solution at a time when this approach was virtually unknown.”
The firm’s innovative approach to marketing leadership has helped numerous organizations access executive-level marketing expertise without the overhead of a full-time C-suite hire. Incite Creative distinguishes itself through its team-based model, offering both strategic guidance and practical implementation while serving as a bridge between executive strategy and departmental execution.
Over its 25-year history, Incite Creative has served a diverse portfolio of B2B professional services firms, along with B2C and B2G clients. The firm’s success stems from its ability to provide strategic marketing leadership to organizations that either lack a marketing department or have small teams needing strategic guidance.
“What makes our work deeply rewarding is seeing our clients succeed,” Wasmer adds. “We’re not just consultants — we’re vested partners who take our clients’ successes and challenges personally. That commitment hasn’t changed in 25 years.”
As businesses navigate an increasingly complex digital landscape, mounting economic pressures, and the growing need for data-driven decision-making, Incite Creative remains at the forefront of strategic marketing leadership. “Today’s C-suite faces unprecedented challenges in achieving sustainable growth while optimizing resources,” notes Wasmer. “They need a trusted advisor who can help them understand the ‘why’ behind marketing strategies and connect those initiatives directly to business and revenue goals. As we look toward the next 25 years, we’ll continue our commitment to not just advising but educating and empowering organizations to make smarter marketing decisions.”
About Incite Creative, Inc.
Incite Creative is a marketing advisory firm specializing in outsourced CMO services. The company operates as a virtual and efficient chief marketing officer, delivering time and cost savings. Since 1999, the team has built and enhanced brands across diverse industries, gaining recognition as a sought-after Mid-Atlantic fractional marketing partner. The firm’s transparent retainer, no markup model ensures fees align with its client’s strategic and financial means. Learn more at: https://www.incitecmo.com.
