Those who jump headfirst into promotions and posts without a marketing strategy may wind up with something that looks good, but won’t perform well.
Why? Because it lacks a distinct, authentic, and sustainable brand “voice” to cut through the clutter. In other words, it misses the mark.
At Incite Creative, we encourage our clients to invest some time up front to make sure marketing messages and creative solutions stem from a strategic foundation.
This foundation takes the form of an omnichannel marketing plan. With such a plan in place, solutions not only look great but also perform well.
As you can see, there are a lot of roles and responsibilities. That’s why a chief marketing officer (CMO) is so critical.
If there is a void in any of the above areas of expertise, it will jeopardize the brand. If they are not moving forward in the same direction, it will also waste valuable time and money.
At Incite Creative, we serve the role of a traditional marketing manager and then some. As members of the C-suite, we work in stride with the CEO, CFO, COO, and CIO or equivalent within each organization.
Incite Creative’s ‘CMO’ or Chief Marketing Officer service has been a Godsend to our organization. Like many companies, we lacked the level of staff to create and manage social media and web presence tailored to our needs. As you may know, you often find out that the IT skill set does not necessarily possess a creative marketing mind, leaving you short again. It would be prohibitively expensive for us to staff up to accomplish what their service does for us ‘out-of-house’. This is a one-and-done. We recommend them highly!
Carey Walker
Director of Membership, IEC Chesapeake
