What's Your Big Problem? Revenue Growth Brand Competition Performance Alignment

It’s time to put the problem-solving power of Incite Creative’s CMO² to work for you!

Fractional CMO Services: Strategic Leadership Without the Full-Time Investment

For nearly 30 years, Incite Creative has been doing one thing exceptionally well: helping businesses turn marketing from a cost center into a growth engine. We’re strategic partners who care deeply about your success and we’ve built our reputation on solving problems, not just executing tactics.

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Fractional CMO Services That Solve BIG Problems

Every company we meet is wrestling with at least one critical challenge.

The way it shows up is different, but it usually rolls up to a handful of core problems. Whatever the issue, our job is clear: figure out what’s actually holding you back, then help you fix it.

Our work centers on fractional Chief Marketing Officer services.

We integrate with your executive team as your strategic marketing leader. You get senior-level expertise, C-suite collaboration, and our unique CMO² model, which brings two perspectives rather than one.

We typically work with growing and mature companies that need strategic marketing leadership but can’t justify a full-time CMO hire.

What We Bring to Your Team

strategy and planning

Strategy & Planning

Develop strategic marketing plans that connect to business goals.

brand positioning

Brand Positioning & Messaging

Position your brand to stand out in crowded markets.

team building

Marketing Team Building & Mentoring

Build and mentor high-performing marketing teams.

executive oversight

Execution Oversight

Oversee execution across all marketing disciplines.

performance measurement

Performance Measurement & Reporting

Measure performance in ways that actually matter.

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C-Suite Partnership & Collaboration

We serve as connective tissue between executive leadership, marketing teams, and cross-functional departments.

How is Incite Creative is Different than Other Fractional CMOs or Agencies?

We’ve been doing this for nearly 30 years. We’re not jumping on the fractional CMO trend. Beyond our initial founding in 2000 as a marketing strategy and implementation firm, we’ve provided fCMO services for over 16 of those years.

Two perspectives, not one. Our CMO² model brings complementary expertise: strategic vision and creative direction paired with digital marketing and analytics.

Best-in-class technology and resources. We invest in premium marketing technology and make these tools available to our fractional CMO clients. Beyond technology, we’ve built a vetted network of specialists and trusted advisors in complementary disciplines we can tap into when your business challenges extend beyond marketing.

We care about outcomes, not optics. We stopped submitting for industry awards years ago. The real reward is seeing clients succeed.

We’re educators at heart. We teach your team to think strategically, not just execute tactics. We want them to become problem-solvers.

We respect your time and intelligence. No jargon. No fluff. No overpromising. Just honest conversations about what it takes to achieve your goals.

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Meet Our Core Team of Strategic Advisors

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Dina Wasmer: Founder, President & CMO

Strategic vision, messaging, positioning, branding, creative direction. Former athlete who brings competitive drive and discipline to client work. Teacher at heart who uses stories, humor and analogies to make complex concepts clear.

Maria Suzette Fuster: Vice President & CMO

Digital marketing, analytics, performance measurement, bilingual expertise (English/Spanish). Data-driven strategist who translates numbers into actionable insights.

Vicki

Vicki Mark: Marketing Operations Advisor

Supports fractional CMO engagements with project management, production coordination, and vendor oversight as client needs require.

Aaron

Aaron Bolton: Digital Strategy Advisor

Provides strategic guidance on digital marketing initiatives and website development when clients need technical expertise that complements our fractional CMO approach.

Get the Incite CMO Treatment

We offer complimentary 30-minute consultations to discuss your biggest marketing challenges.
No pitch deck, no hard sell, just an honest conversation about where you are and whether we can help.